LeBron James partners with Nike Basketball to create new integration between footwear innovation and next-generation gaming.
Honoring LeBron James’s current NBA2K14 game cover, Nike Basketball created a limited edition 2K14 version of the LEBRON 11. Limited to 2,014 pairs, gamers channeled their inner LeBron James as they competed in the game. The LEBRON 11 is the first-ever physical basketball shoe that could be earned through game play.
EARNED, NOT GIVEN
In order to unlock the shoe, NBA2K14 gamers had to reach several milestones during their in-game journey that included winning 60 games and creating a signature shoe in the Nike Innovation Kitchen within the game. Reaching the milestones took approximately 80 hours.
INNOVATION MEETS INSPIRATION
Driven by performance innovation and inspired by a lion, the LEBRON 11 2K14 features a jungle cat print throughout with a deep red upper symbolizing the heart of a lion. The LEBRON 11 is the lightest and lowest LeBron signature shoe ever, weighing approximately 14.5 ounces in a men’s size 9.
SIGNED, SEALED, DELIVERED
Select winners of MyPlayer mode will receive communication tonight on shipping details and will receive the surprise shoe in the weeks to come.
Source: Nike, Inc.