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HIDDEN.NY x ASICS GEL-NYC Releases March 2024

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HIDDEN.NY, once just an Instagram moodboard, has evolved into a sought-after brand, engaging in collaborations and merch releases. The latest venture is a partnership with ASICS, resulting in the GEL-NYC set to launch in Spring 2024.

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This collaborative sneaker boasts a white mesh base with silver synthetic panels. Notably, HIDDEN’s vibrant green branding adds a striking contrast on vector logos and midsole components. ASICS’ logo receives a pixelated twist, paying homage to HIDDEN.NY’s digital roots. The sole unit adopts a greyscale palette, with the lowercase “h” logo appearing on the toe and shoe-box.

Scheduled for release in March 2024, the HIDDEN.NY x ASICS GEL-NYC will be available at select retailers, both in-store and online, including ASICS.com. Priced at $160 USD, this collaboration is anticipated to capture the attention of sneaker enthusiasts and fashion aficionados alike.

In summary, HIDDEN.NY’s evolution from a digital moodboard to a robust brand is evident in its latest collaboration with ASICS. The GEL-NYC, characterized by its sleek design and pixelated elements, is set to make waves in the fashion scene come March 2024. Don’t miss the chance to grab a pair and be part of the HIDDEN.NY movement.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.

HIDDEN.NY x ASICS GEL-NYC
Color: White/Green-Metallic Silver
Style Code: 1201B001-100
Release Date: March 23, 2024 (NYC Pop-Up)
Release Date: March 29, 2024 (Hidden NY)
Price: $160

UPDATE 3/27/24: After the recent NYC pop-up event, the Hidden NY x ASICS GEL-NYC collaboration is poised to launch online at hiddenppf.com on Friday, March 29th at 3 PM EST (12:00 PM for Hidden PPF members). As of now, no official release date has been announced on Asics.com. However, there are hints that additional pairs might become available on April 12th.

Mario Briguglio
Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

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