Jordan Brand sets Paris ablaze with its latest Quai 54 collection, honoring the renowned street ball tournament. Deeply rooted in basketball culture, this annual lineup channels the sport’s raw vigor and urban vibe. The Air Jordan 1 Low, Air Jordan 3, and Jordan One Take 5, adorned with the iconic “Quai 54” branding, symbolize unity among global basketball enthusiasts converging in Paris.

Since its inception in 2003, the Quai 54 tournament has grown into a pivotal event, drawing players and fans worldwide. Reflecting Jordan Brand’s ethos of inclusivity and innovation, this collection merges street ball’s athleticism with style. Complemented by matching apparel, it not only enhances players’ performance but also captures the attention of fashion-forward streetwear fans.

The Jordan Brand Quai 54 2024 Collection debuts in France on June 3, 2024, with a broader release on June 10th. Stay tuned for global release updates coming soon. Immerse yourself in the essence of street ball and celebrate the global community of basketball enthusiasts with Jordan Brand.

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