The Curry 12 “What The Bay” was unveiled on December 22, 2024, during Sneaker Con Bay Area in Santa Clara, CA. Stephen Curry introduced the sneaker alongside Bay Area icon E-40 in a fireside chat hosted by Jabari Lewis. They highlighted the vibrant culture and heritage of the Bay Area, making the event a memorable celebration.
This sneaker embodies the duality of San Francisco and Oakland through its asymmetrical design. The left shoe features blue, gray, and red tones, representing San Francisco’s water, fog, and the iconic Golden Gate Bridge. In contrast, the right shoe channels Oakland’s character with bold orange, yellow, and gray hues inspired by its sunsets and the Bay Bridge. Unique details include city gridlines, area codes, and an innovative airbrushed gradient suede upper—a first for the Curry 12.
The launch is a heartfelt tribute to the Bay Area, where Curry’s career flourished. To mark this special moment, Curry gifted the inaugural pair to E-40, symbolizing unity and pride. Fans at the event celebrated this gesture, underscoring the community’s connection to Curry and the region’s cultural significance.
Curry 12 What The Bay Release Date
The Under Armour Curry 12 “What The Bay” will officially release on February 14, 2024, coinciding with NBA All-Star Weekend in San Francisco. These sneakers will be available at select retailers and on UA.com, priced at $140 USD. Designed with rich storytelling and iconic Bay Area elements, this release is a must-have for Curry fans and sneaker enthusiasts.
Don’t miss the opportunity to own a piece of Bay Area culture with the Curry 12 “What The Bay.” Celebrate the spirit of the region with this vibrant and meaningful release!
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Release Date: February 14, 2025
Price: $140
Photos: Sneaker Con / Curry Brand