Sneakersnstuff and Reebok Classics are set to debut their DMX Run 10 collaborative sneaker later this month.

Inspired by the color scheme of the first Sneakersnstuff store in Stockholm, which opened doors in 1999, Sneakersnstuff celebrates the heritage and symbiosis between the store and the launch years of the shoe with this partnership sneaker. Key features of the Reebok DMX Run 10 include the custom photo insole; a throwback image of the founder’s from the brand’s inception. The significance of the sneaker also echoes throughout the sneaker as details stem from the personal growth of founders Erik Fagerlind and Peter Jansson.

To celebrate the magazine and sneaker release, Sneakersnstuff will host a private launch event in the New York store on October 18th. The special edition Sneakersnstuff x Sneeze magazine issue will be available for purchase in-store at all Sneakersnstuff locations.

Sneakersnstuff Reebok DMX Run 10 Release Date

Look for the Sneakersnstuff x Reebok Classic DMX Run 10 to release on October 19th online and at SNS locations in Stockholm, London, Paris, Berlin and New York. A worldwide release will go down on October 25th. The retail price tag is set at $150 USD.