Sneaker Politics is making a bold move in the South with an exclusive ASICS GEL-Kayano 14 release. This special drop coincides with SXSW 2025 in Austin, TX, adding to the festival’s energy. The GEL-Kayano 14 remains a favorite among sneaker enthusiasts, often serving as a canvas for standout collaborations.

This limited edition draws inspiration from the iconic “Just Say No” anti-drug campaign. The design blends gold and silver overlays with striking red accents on the heel. A pre-aged cream yellow midsole surrounds the signature GEL cushioning, enhancing the vintage appeal. Adding to the theme, the insoles feature a red hemp pattern for a bold finishing touch.

Release Details

The sneaker will be available at Sneaker Politics’ Austin location, launching in-store on March 8th at 11 AM CT. Buyers must arrive early, as the release follows a first-come, first-served system. For those unable to attend, an online raffle runs from March 5 to 8, offering another chance to secure a pair. If any sizes remain after the launch, they will be available online on March 10 at 9 AM CT.

This exclusive release further cements Sneaker Politics as a key player in the sneaker community. By combining cultural significance with premium design, the retailer continues to deliver unique collaborations. Expect high demand for this ASICS GEL-Kayano 14, so mark your calendars and prepare accordingly.

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UPDATE 3/17/25: The ASICS GEL-Kayano 14 “Just Say No” initially launched exclusively at Sneaker Politics on March 10, 2025. A broader release is set for March 22, 2025, at select retailers such as Extra Butter amongst others for $170.