UPDATE 10/6/25: New in-hand photos have surfaced via Size?’s Instagram, giving a closer look at their upcoming Nike Air Max 90 collaboration. Key features include white perforated leather, translucent TPU overlays, and an orange tongue branding to commemorate the 25th anniversary of Size?. A release date is still unconfirmed, but launch details should arrive soon.

Original Story 10/5/25:
UK retailer Size? continues its creative streak with Nike, unveiling a clean new Air Max 90 “White Soft Pearl” colorway set to drop Holiday 2025. Known for storytelling through texture, Size? once again reimagines a Nike classic with subtle luxury and material depth.

This release stacks suede, mesh, perforated leather and translucent TPU for a sensory contrast that is at once modern and familiar. Sail and Coconut Milk create a creamy neutral base, punched up with dimensional panels of Soft Pearl grey. Splashy accents of bright orange on the tongue labels and insoles hit with a burst of heritage energy — a shout-out to vintage Nike branding from the early Air Max days.

Playful details including mismatched overlays, a translucent Swoosh and a clear hang tag speak to Size?’s attention to detail and elegant experimentation. On the inside, the sneaker continues to use the much-loved visible Air cushioning for that Air Max bounce and features a translucent outsole with design notes written underneath in code, a smart detail for collectors.

Size? Nike Air Max 90 Release Date

The Size? x Nike Air Max 90 “White/Soft Pearl” releases Holiday 2025 through Size? channels and Nike.com.

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