This Ronnie Fieg x ASICS Gel Sight “West Coast Project” is the latest collaboration from Ronnie Fieg and ASICS.

The “West Coast Project” is a follow-up to the “East Coast Project” from 2013 that draws inspiration from KITH’s pop-up shop located on Venice Beach.

The first model is the “Atlantic,” which represents KITH’s darker New York City-roots with its colder shades of blue. The other is the “Pacific,” an ode to Los Angeles with its lighter sand-colored execution.

The 14-piece collection will be comprised of original KITH apparel, and collaborative product with California-based brands Stampd and Stance. The entire collection, including the Ronnie Fieg x ASICS Gel Sight “Atlantic” & “Pacific” will release this Friday, February 20th, at 10AM at the KITH pop-up shop located at 1638 Abbot Kinney Blvd, Venice, CA.

Stay tuned to Sneaker Bar for further updates on a wider release date for the “West Coast Project” from Ronnie Fieg.

Release Update: Both pairs of the Ronnie Fieg x ASICS Gel Sight “West Coast Project” will become available retailed for $180 USD on Friday, February 27th at 11 AM EST at both Kith locations in NYC and via Kith online.