Reebok is officially set to launch their First Pitch platform with the launch of the Classic Leather “Bee Keeper” concept.
Celebrating National Honey Bee Day, The “Bee Keeper” Classic Leather will open on August 15th at 12AM EST at Firstpitch.Reebok.com, and will stay active for 30 days. A total of 500 pairs must be sold before the sneakers go into production. The price starts at $1 and goes up an additional $1 with each purchase until it reaches the $90 retail price.
If the demand of 500 pairs isn’t reached, the shoe will not be made. Reebok will only make a shoe if consumers want it. If not, the shoe gets ditched and it’s back to the drawing board. Once the shoe is made, it’ll ship approximately nine weeks later.
In addition, and in honor of National Honey Bee day on August 15th, if the Classic Leather “Bee Keeper” is made (500 pairs sold), Reebok will donate $5,000 to HoneyLove, a non-profit with the mission to protect honeybees by educating communities and encouraging new urban beekeepers.