Hilary Duff has joined the Reebok family, bringing one of the most recognizable names from the early 2000s into the brand’s current lineup of ambassadors.

The partnership kicks off with Reebok’s new “Unfiltered & Unstoppable” campaign, which features Duff wearing a mix of current and upcoming performance apparel. The move also gives Reebok someone who still carries plenty of nostalgia from her “Lizzie McGuire” days while continuing to stay relevant with a new generation of fans.

Duff said the partnership made sense because of Reebok’s focus on individuality and personal style. She also pointed to wearing what makes her feel comfortable and confident, whether she’s spending time with family, staying active, or simply moving through her day.

More from the Hilary Duff and Reebok partnership is expected to be revealed as the campaign continues.

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