Billionaire Boys Club is adding another Reebok project to the books, this time taking on the Club C 85 for the first time. The collaboration continues a relationship that goes back more than 20 years, with Pharrell Williams and NIGO’s label now putting its own spin on one of Reebok’s most familiar shoes.

The Club C 85 started out as a tennis sneaker in 1985 before becoming an everyday staple for the brand. BBC keeps the shape mostly recognizable here, but gives it a look tied closely to the label’s longtime space theme.

Grey covers most of the shoe, including an ostrich-textured upper that adds some detail without changing the overall clean look. Underneath, the translucent outsole is where things get more playful, showing BBC’s astronaut mascot over a purple background.

More Billionaire Boys Club touches are spread around the sneaker, including chrome-style debossed branding, a Standing Astronaut graphic, Mantra branding on the tongue and a Flying B moon graphic on the insole. The original Club C outsole pattern is still visible through the icy sole. Two sets of laces are also included, with tonal grey and purple options.

The Billionaire Boys Club x Reebok Club C 85 releases September 18, 2026 through BBC ICECREAM, followed by a wider launch on September 25 through Reebok and select retailers.

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