Pharrell Williams and Billionaire Boys Club (BBC) are set to release another adidas NMD Hu later this fall season.
Titled, “Heart/Mind,” this adidas NMD features a swirled pattern in a mix of Pink and Purple tones with Japanese characters in its signature bold embroidered text. Purple EVA insert overlays atop a White Boost midsole and Purple trail rubber outsole completes the design.
These are not to be confused with the other BBC “Heart/Mind” colorway in Red, Navy, and Yellow that originally surfaced back in January. That pair is not a BBC-exclusive, unlike this Pink/Purple iteration.
Pharrell BBC adidas NMD Hu Release Date
Look for both the Pharrell x BBC x adidas NMD Hu “Heart/Mind” colorways to release later this October at select retailers. The retail price tag is set at $250 USD.
Style Code: G26277
Release Date: October 2018