Nike Basketball introduces Kobe Bryant’s next shoe, the Nike Kobe AD Mid. It’s a continuation of Mamba Mentality that encompasses both the physical and psychological elements of basketball. While his passion for practice and training is well documented, the five-time champion’s curiosity about the external factors that influence human behavior is lesser known. One aspect of that interest is the psychology of color — particularly in understanding the correlations between color, attitude and emotion.

The all-new, mid-top Nike Kobe AD applies Bryant’s intrigue of how color personally affects him to a five-shoe collection illuminating the origins and depth of his unyielding quest for improvement.

In true Bryant fashion, each makeup is informed by science but viewed through a unique Mamba lens. Each shoe features a multilayer upper that provides a lightweight, ultra-thin feel that’s strong and supportive. A Lunarlon foam combines with Zoom Air for soft yet responsive, cushioning. Completed with an Engineered tread to provide optimal traction for cutting and moving swiftly.

Nike Kobe AD Mid Colorways Explanation

Releasing in five colorways, Grey, Blue, Purple, Red, and Yellow. The Grey represents calm neutrality. Blue relays dependability and trust. Bryant equates those traits with honesty. Yellow and positivity go hand in hand, or as some say, “amongst the clouds there is always the sun.” Red is acknowledged as a symbol of passion, and Purple represents overcoming challenges and setting fresh goals.

Nike Kobe AD Mid Release Date

Look for the Nike Kobe A.D. Mid to release on August 24th at select Nike Basketball retailers and Nike.com. The retail price tag is set at $150 USD.