Nike’s Día de Muertos (Day of the Dead) Collection this year remixes the Nike Air Max 90, Nike Daybreak Type, Nike Blazer Mid and the Air Jordan 1 Mid with a modern approach grounded in art and culture.
Día de Muertos’s traditional ofrendas, or altars, serve as the design inspiration behind each of the silhouettes and apparel pieces, with colors, patterns and crafted details nodding to the delicate, handmade artwork of papel picado and flowers typically seen at an altar.
Alongside the juxtapositions and contrasting textures, the pack focuses on intrinsic colors, patterns and materials and employs Marigold — the traditional Mexican flower — as a collecting thread throughout the pack and apparel. A tradition that serves as a reminder of heritage, the Día de Muertos Collection also connects back to the notion of family and has “Para Mi Familia” on the DBreak Type heel, the toe of the Air Jordan 1 and the tee and hoodie graphics.
Nike Day of the Dead Collection Release Date
Look for the Nike Day of the Dead Collection to release in Mexico on October 8th followed by a global launch October 15th on SNKRS and Nike.com.
Release Date: October 15, 2020