This year, New Balance elevates its annual Grey Day to a month-long celebration! Kicking off on May 1st, “Grey Days” will span four weeks, showcasing new products and color variations across classic styles.

Since the 1980s, New Balance’s deliberate choice of Grey defined its top-notch running shoes. Despite model evolution, Grey remains synonymous with enduring quality and style, elevating fashion like no other.

On May 10th, New Balance pays tribute with the release of “Grey Days,” a short film honoring its global sneaker culture influence. Featuring notable figures, it spans sports to streetwear.

Throughout May, New Balance unveils exclusive products:

May 17th: ‘Grey Days’ WRPD Runner and 1906R debut with special designs.

May 20th: Fresh Foam X 1080 ‘Grey’ offers a heritage-inspired running shoe.

May 23rd: District Vision x New Balance SC Elite v4 collaboration and KAWHI IV release.

May 24th: ‘Grey’ Coco CG1 and Fresh Foam Audazo Numeric are released.

The New Balance “Grey Days” 2024 collection will be available on NewBalance.com and at select retailers.

In conclusion, New Balance’s Grey Days celebration extends the brand’s legacy, offering a diverse range of products that pay homage to its iconic color. Discover the timeless style and quality that Grey represents, now and for generations to come.

New Balance “The Grey Shop” (Now Available)