To celebrate its three Nike athletes (Antonio Brown, Gronk and Luke Kuechly) who achieved 99 OVR in Madden NFL 19, Nike has created custom Madden 99 Club cleats and will gift them to the players on Monday.

For each set of cleats, Nike’s designers took inspiration from the players to champion a flashy look that would catch the eyes of today’s Madden NFL 19 fans. Through intricate details, such as player celebration imagery, team mottos like ‘Keep Pounding’ (Panthers’ motto) and player mantras such as ‘C.U.E.U.P.U’ (Antonio’s personal motto, Chest Up Eyes Up Prayed Up), the golden shoe represents a welcome to the new golden standard.

While these cleats won’t be available to the public, Madden NFL 19 will release on all platforms on August 10th.