ASICS has teamed up with Berlin-based artist and beauty influencer Kicki Yang Zhang to reimagine the popular GEL-NYC silhouette. This exciting collaboration introduces two unique colorways, offering a fresh take on the iconic sneaker.

The collection embraces the concept of “Yin and Yang,” highlighting two contrasting designs. One pair comes in a sleek black, while the other showcases soft pastel shades of pink, white, and cream. Both styles feature glossy patent leather finishes and reflective silver details, embodying Zhang’s artistic flair. The pink version stands out with a patent leather mudguard and a glitter-infused midsole, adding a touch of glamour that mirrors Zhang’s approach to beauty.

Kicki Yang Zhang played a key role not just in the design but also in the promotion of the collection. She modeled the sneakers in a dynamic trampoline shoot that lasted eight hours. This bold campaign showcases her creative versatility across art, beauty, and fashion, emphasizing her ability to blend these worlds effortlessly.

The Kicki Yang Zhang x ASICS GEL-NYC collection is set to release on September 26, 2024. You can find both pairs at select retailers and online at ASICS.com.

This collaboration brings together art, fashion, and athletic footwear, offering a perfect balance of style and function. Be sure to grab your pair before they sell out!

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