Believe it or not, but a John Mayer Nike Air Max 90 shoe is set to release dubbed, “Spirit Level.” But this isn’t your traditional Nike x John Mayer collaboration as J.M. is taking matters in his own hand for a very cool spin on a sneaker partnership.
Instead of teaming up with Nike’s design team, John Mayer hit up NIKEiD to create his very own Nike Air Max 90 shoe and purchased every single pair that was available. He then plans on selling them to his fans on his own. During an interview with GQ he said, “I’m just waiting for it to get discontinued on their site. And I’m gonna offer it as my own shoe through my Shopify page.”
Dressed in a Grey, White, and Black color scheme with Neon accents and a speckled sole unit. The limited-edition Nike Air Max 90 AIR MAYER “Spirit Level” will release on July 29th. Be sure to stay up-to-date on his IG page (@johnmayer) for release details.
What do you guys think of his approach of releasing his own shoe to fans? Leave your thoughts in the comments section.