Foot Locker has unveiled its highly-anticipated, annual “Week of Greatness” campaign by dropping #BecauseSneakers, a global sneaker anthem. Foot Locker is continuing its legacy of debuting a lineup of the most globally sought-after sneakers from Nike, adidas, Timberland X Champion, ASICS and more.

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Spanning across different backgrounds, lifestyles, countries, languages and shoe closets, Foot Locker’s campaign brings together an impressive roster of notable sneaker enthusiasts, like Meek Mill, DJ Khaled and his son Asahd, Paul George, Ben Simmons, JR Smith, J. Balvin, Bad Bunny, Don C, Nigel Sylvester, Haha Davis, Ronnie 2K and Juice WRLD. To celebrate this passion and global moment of greatness, Foot Locker’s content also features global sneakerheads, including: Qias Omar(U.S.), Ray Polanco Jr. (U.S.), Kai Bent-Lee (Canada), Anna Bediones (Canada), Federico Schwartz (Italy) and Jeanne Santoli (France).

The campaign will be brought to life through a week of immersive experiences for sneakerheads throughout the world, including New York, Los Angeles and Toronto, and the specially-curated Week of Greatness product lineup will begin dropping Saturday, November 17th across the Foot Locker family of brands including, Foot Locker, Kids Foot Locker and Lady Foot Locker both in stores and online.

Some of the product dropping throughout the week to look forward to includes the Champion x Timberland Collection, Nike Air Max “Gold Pack”, adidas Ultra Boost “Medal” Pack, a trio of ASICS Tiger releases and more.