Knicks fans will soon have another place to buy sneakers without leaving Madison Square Garden. Foot Locker has signed a multi-year deal with the arena that will bring a dedicated sneaker shopping area to the Knicks Team Store at Chase Square.
The retailer has signed a multi-year deal with Madison Square Garden to become the Official Athletic Footwear Retailer of the New York Knicks for the 2026-27 NBA season. Part of the agreement includes a dedicated Foot Locker shopping area inside the Knicks Team Store at Chase Square.
There could eventually be exclusive sneaker drops, special releases, and other events tied to Knicks home games. Foot Locker hasn’t confirmed anything specific on that front, though the setup leaves room for those kinds of releases down the road.
Selling sneakers inside a basketball arena has been done before. Nike had its Kobe Vault at Staples Center during Kobe Bryant’s playing career, with merchandise centered around his signature shoes. The difference here is that Foot Locker carries several brands, so the selection won’t be limited to one player or sneaker line.
Foot Locker will also have pop-up shops at certain home games, along with activities throughout the arena, special fan events, and a Knicks Theme Night sponsored by the retailer.
Outside the Garden, Foot Locker is rolling out its Fan Express across New York City. The traveling setup will have sneakers, clothing, ticket giveaways, live podcast recordings, and prizes before making its final stop at Madison Square Garden.
The Knicks tip off their season on October 20th against the Philadelphia 76ers.
Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page.
