Joe Freshgoods has been quietly previewing another New Balance 992, and now the project is finally coming into focus.

The green-based pair first popped up earlier this year during Joe’s 5th anniversary celebration with New Balance, appearing in his sneaker wheel alongside the rollout for the “Aged Well” 992. It later made a brief appearance in the short film tied to the Every Now and Then x New Balance RCVRY “Everydays.” With official images now surfacing, we have a much clearer look at what appears to be an exclusive release for Joe’s Chicago space, Every Now and Then.

This Made in USA New Balance 992 comes dressed in a soft mix of beige mesh and suede, giving the shoe an aged, easy-wearing look. Green suede lands across the toe, mudguard, eyelets, lace panel, heel, and side “N” logos, tying directly into the signature color of Every Now and Then. The style code, U992EN1, adds another strong hint that this release is connected to the shop rather than being positioned as a traditional Joe Freshgoods collaboration.

Made in USA branding appears on the tongue with a small American flag detail, while another USA hit is placed on the heel. Creamy off-white midsoles keep the vintage feel intact, and a gum tan outsole finishes off the colorway with a clean, understated touch.

The release also arrives at an important time for Every Now and Then. Joe Freshgoods is preparing to reopen the Chicago storefront in a new location, bringing together retail, community, an in-house cafe, and a premium New Balance account under one roof. To help tell that story, the campaign highlights familiar Chicago figures including Fashion Geek Al, Irene, and Vic Lloyd, each representing part of the culture surrounding the shop.

The Every Now and Then x New Balance 992 Made in USA is expected to release in July 2026 during the store’s grand opening in Chicago. More release details should be announced soon.

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