Ayo Edebiri is New Balance’s latest ambassador, and it makes total sense. Born and raised in Boston herself, the actress, comedian, writer and director has plenty of history with the brand’s hometown.
Filmed locally in Boston by Tyler Mitchell, Edebiri’s debut campaign was styled by Danielle Goldberg. You can spot Boston Latin School and the Boston Public Garden, as well as a triple decker where Edebiri actually grew up in Dorchester.
The star shoe of the shoot is the New Balance 574, which makes plenty of sense considering just how iconic this sneaker is to New Balance’ legacy. For Edebiri specifically, New Balance was ingrained in her life well before this official partnership began thanks to the brand’s presence in Boston.
This partnership will span past one campaign though, as New Balance has stated that Edebiri will appear in future projects for the brand. She’ll also lend her creative hand to the company moving forward.
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