Stephen Curry has officially introduced his own brand, the Curry Brand, which will include the debut of the Curry Flow 8. He now become the first athlete since Michael Jordan to launch a major global sportswear brand.

The Curry Flow 8 effectively disrupts the design of a traditional basketball shoe by completely eliminating the rubber outsole, bringing unparalleled traction, lightweight performance ground-contact cushioning and grippy on-court feel. The silhouette introduces an industry-changing cushioning platform called UA Flow, a technology positioned to shift the company and the entire sports apparel industry.

Curry Brand Curry Flow 8 Release Date

Look for the Curry Brand Curry Flow 8 to release on December 11th at select retailers and CurryBrand.com. The retail price tag is set at $160 USD.