Concepts and New Balance have revealed their newest Concepts New Balance 990v2 Tyrian collaboration that will be debuting this Friday, March 10th, retailed for $220 USD.

This is the first of several upcoming Concepts x New Balance collaborations that both brands will be debuting throughout 2017.

Inspired by ancient times, the New Balance 990 is fully dressed in Purple that features a premium suede with perforated details and reflective hits on the N logo underlay and heel tab. Concepts branded lace aglets, insert and tortoiseshell lace lock round out the premium details.

Look for the Concepts x New Balance 990v2 “Tyrian” to release on Friday, March 10th exclusively at Concepts retail locations and on cncpts.com at 11AM EST. The retail price tag is set at $220 USD.