Boston-based retailer Bodega teams up with ASICS Tiger to release their latest Bodega x ASICS Gel-Mai Underground collaboration.
The ASICS Gel-Mai is a thoroughly late 1990s tech design, a notable departure from familiar Asics classics like the Gel Lyte III or V. The upper is one piece, with a totally external, asymmetrical lacing structure, with the standard Tiger stripes relocated to a two- dimensional logo on the midsole, towards the heel of the shoe.
Choosing a techy, performance model deliberately suggests the dynamism of human movement, and the skeletal structure as the foundation of this physical vitality. Even the colorway recalls the athletic roots of the Gel-Mai more than it does a creepy cemetery.
Bodega x ASICS Gel-Mai Underground Release Date
Look for the Bodega x ASICS Gel-Mai “Underground” to release on Friday, June 23rd at 11AM EST exclusively at Bodega and bdgastore.com. Each pair comes with custom packaging and lace options. The retail price tag is set at $170 USD.