Boston-based retailer Bodega, in another exciting collaboration with ASICS, unveils the “After Hours” edition of the GEL-NYC. Following their successful joint ventures, including the 2022 GEL-MC Plus release, this latest offering continues to blend heritage and modern running styles.

The Bodega x ASICS GEL-NYC exhibits a captivating palette of dusky hues, drawing inspiration from rugged textures akin to barbed wire and chain link fences. Its upper boasts a Grey mesh base adorned with both hairy and smooth suede, creating a tactile experience. Staying true to Bodega’s signature style, each pair includes multiple sets of laces that accentuate various facets of the shoe’s design. The collaboration’s distinctive mark is evident through co-branding on the heel sides and shimmering GEL inserts.

Mark your calendars for the highly anticipated release on September 29th, exclusively available through Bodega’s online platform at 10 AM EST and in-store. Available in men’s sizing, the retail price tag is set at $180 USD.

In summary, Bodega’s latest partnership with ASICS breathes fresh life into the GEL-NYC with the “After-Hours” edition, blending heritage and modern aesthetics. The innovative design, inspired by gritty textures, ensures an eye-catching addition to your sneaker collection. Don’t miss out on the release this September 29th; it’s an opportunity to own a piece of collaborative sneaker history with an array of unique features.

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UPDATE 9/14: Bodega confirms their “After-Hours” GEL-NYC collab releases Friday, September 29th online (bdgastore.com) at 10am EST and in-store at both our Boston and Los Angeles locations on a first come, first served basis.