Under Armour has just announced that they will be signing A$AP Rocky to be the face of their lifestyle line. While already involved in many fashion catalogs, he will now be the official face to UA’s casual category.

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According to Under Armour, he’ll be the face of the company’s lifestyle initiative, despite continued struggles with poor product segmentation within volume distribution channels.

So while rumors of an upcoming adidas Originals collaboration was in the works, it now looks like the Harlem rapper will be moving forward with Under Armour.

ASAP Rocky Signs With Under Armour

  • I think this is a good look. A$AP Rocky knows how to navigate through brands and I can see the collections being tailored towards core basics with some flare. Maybe he’ll branch out and get a little crazy with some silhouettes, never know.