Under Armour and Golden State Warriors’ Stephen Curry officially unveiled his first signature shoe, the Under Armour Curry One. The Curry One is set to debut during the 2015 NBA All-Star weekend kicking off with the “Home” version followed by the “Away” pair. Six colors all telling a story was unveiled today, and the retail for the Curry One will be $120 USD. For more details on the Curry One, read below.
Inspired by Stephen’s journey from unheralded prep player to NBA superstar, the Curry One commemorates his journey and belief that with hard work and commitment he could break through every barrier in his path. The shoe’s precise and sharp design lines reflect Stephen’s unflappable on-court demeanor and electrifying style of play.
Two new innovations, Charged Cushioning and Anafoam, provide Stephen with performance benefits that his game demands.
Charged Cushioning: The ultimate advancement in energy. The new cushioning system absorbs impact and converts it into a responsive burst to give your first step and change of direction unmatched explosiveness.
Anafoam: After studying a pressure map of the foot to identify where to distribute support, EVA foam and mesh were molded together to anatomically fit essential pressure points.
Additional performance benefits include:
· An external heel counter that eliminates sliding and keeps your foot locked in place.
· A midfoot TPU shank underfoot for maximum stability.
· A multi-directional herringbone outsole delivering superior traction and control.
· A padded mesh tongue with synthetic suede offering protection and increased breathability.
The colors tell their own story about Stephen’s life on and off the court. The “Home” and “Away” colorways represent his love for the Bay area, his team and their fans. The Curry One “Home” features a Royal upper with Taxi and White accents. The Curry One “Away” has a Black upper with Taxi accents and a Camo print.
Additional launch colorways, “The Underdog,” “Candy Reign,” and “Father to Son,” tell their own unique stories that define Stephen as a husband, father, son, brother and on court game-changer.
The Curry One “Home” launches worldwide on February 13, 2015 at UA.com/CurryOne and select global retailers . The global release date for the Curry One “Away” is February 28, 2015. A collection of Curry One apparel and accessories will also go on sale this year. The Curry One will retail for $120.
