In honor of the 2019 Kentucky Derby this weekend, Jordan Brand partnered with Lexington boutique store Oneness to bring the Air Jordan 1 High OG “Twist” to Louisville’s biggest sport and culture moment of the year.
Dubbed the “Shoe of the Derby,” this Air Jordan 1 is a women’s exclusive take on the OG White/Black Air Jordan 1 and features a synthetic Black material and premium White leather.
In anticipation of the launch, Jordan Brand will transform Oneness into a must-attend consumer activation hub from Friday, May 3rd through Sunday, May 5th.
Inspired by the Kentucky Derby, the space will feature a Black and White gallery highlighted by a contrasting Red lit service space inspired by the winner’s circle roses. Attendees will be able to purchase a pair of the Air Jordan 1 “Twist” starting on Friday, May 3rd.
Air Jordan 1 Twist Release Date
Look for the Air Jordan 1 High OG “Twist” to officially release on May 10th in North America at select retailers and Nike.com. The shoe will be available early via Oneness Boutique – through their online website – on May 4th at 6:50pm EST when the Derby officially kicks-off.
Color: Black/Black-Metallic Gold-White
Style Code: CD0461-007
Release Date: May 10, 2019