Nike’s By You program has been getting more attention lately, with Ja Morant and Sabrina Ionescu among the athletes featured in its customization campaigns. Jordan Brand is getting back into the mix after nearly a decade, this time giving fans the chance to customize Jayson Tatum’s newest signature shoe, the Jordan Tatum 5.
The Jordan Tatum 5 By You was revealed in a new promotional video featuring Tatum creating his own version of the shoe. The campaign follows earlier ads for the Tatum 5, including one featuring comedian and Saturday Night Live cast member Kam Patterson.
The customization options include several colors, along with different materials ranging from suede to synthetic finishes. One of the more noticeable details is an alternate midfoot shank covered in repeated Jayson Tatum logos. The video also shows several combinations put together by Tatum himself.
The Jordan Tatum 5 By You will be available on Nike.com beginning November 12, 2026. Shoppers can create their own pair through Nike’s customization platform, while a separate “By Jayson Tatum” version will also be available.
Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page.
