Jordan Brand continues to add to the Air Jordan 1 lineup and next to release is the Air Jordan 1 Los Primeros to celebrate this year’s Latino Heritage Movement by Nike.
This Air Jordan 1 was designed by Sao Paulo, Brazil, street artist POMB. His design takes inspiration from latino roots, celebrating the history, richness and diversity in the culture. The common Brazilian phrase, “é tudo nosso,” which means “its all ours: mines and yours,” further inspires POMB as he looks to push the Latino community to never give up on their dreams and keep doing it without hesitation.
Air Jordan 1 Los Primeros Release Date
Look for the Air Jordan 1 Los Primeros to release on October 13th at select Jordan Brand retailers and Nike.com. The retail price tag is set at $160 USD.
Style Code: AH7739-001
Release Date: October 13, 2017
UPDATE: Nike announces that the “Los Primeros” will release on October 13th.
UPDATE: Nike releases official photos of the “Los Primeros” Air Jordan 1.
UPDATE: A closer look at the “Los Primeros” Air Jordan 1s via kicksrhits.