adidas Originals has officially unveiled their latest Ultra Boost model, the Ultra Boost 21.
The shoe is made with Primeblue, a high-performance recycled material made in part with Parley Ocean Plastic. 50% of the upper is textile, 75% of the textile is Primeblue yarn. It also updates the Boost midsole with 6 percent more Boost capsules from the prior model while the new LEP (Linear Energy Push) torsion system delivers less flex in the forefoot for a more responsive stride.
“Ultra Boost has consistently been a unique and sensational blend of iconic design, revolutionary innovations, unparalleled performance and unique consumer experience,” says Alberto Uncini Manganelli, General Manager and Senior Vice President of Adidas Running. “Boost and Primeknit have created and elevated new industry standards, while Primeblue has set a new benchmark of sustainability and Adidas LEP is setting new standards of performance. Ultra Boost has always been a ‘first,’ a ‘pioneer,’ delighting millions of worldwide users every day, winning their hearts and minds and changing the way they see and feel running.”
adidas Ultra Boost 21 Release Date
Look for the adidas Ultra Boost 21 to release on January 28th at select retailers and adidas.com, followed by a global launch on February 4th. The retail price tag is set at $180 USD.
Release Date: January 28, 2021
Global Release Date: February 4, 2021