The renowned partnership between Boston’s Concepts brand and New Balance, specifically the Concepts x New Balance 998 “C-Note,” will be making a comeback in Holiday 2023, marking the 10th Anniversary of this iconic collaboration.
Initially launched in September 2013, the Concepts x New Balance 998 “C-Note” paid homage to the hundred-dollar bill. This release coincided with New Balance’s recognition of the 998’s 20th Anniversary, featuring various collaborations with shops and brands throughout the year.
Deon Point, the creative mind behind Concepts, hinted at a possible return of this iconic sneaker on Instagram. The 2023 version may embrace an updated “Old Money…” tagline and possibly draw inspiration from the recent revamp of the original model, which debuted earlier this year as part of Teddy Santis’ Made in USA collection. A noticeable distinction is the altered shape compared to the 2013 version.
The Concepts x New Balance 998 Made in USA “C-Note” indeed will make its way back on October 5th, sneaker enthusiasts can anticipate finding it at Concepts, New Balance, and select retailers, both online and in physical stores. The retail price tag is set at $220 USD.
In summary, the revival of the Concepts x NB 998 “C-Note” for its 10th Anniversary in Holiday 2023 is generating excitement among fans and collectors. This iconic collaboration, initially inspired by the hundred-dollar bill, has a rich history and a bright future in the world of sneaker culture. Stay tuned for updates on its release, as it’s expected to be available through various retail channels.
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Release Date: October 5, 2023
Price: $220
UPDATE 9/29: Concepts has announced that the reissued “C-Note” New Balance 998 collaboration will be exclusively available for $220 on October 5th at Cncpts.com and Concepts’ New York City and Boston locations.
UPDATE 9/28: The 10th Anniversary reissue of the Concepts x New Balance 998 “C-Not” is now confirmed, showcasing a design that closely resembles the 2013 original, except for the newly added “Concepts” branding on the heel counter. For further release details, keep an eye out while enjoying a the photos below via arab_lincoln.
