When Michael Jordan inked with Nike back in the ’80s, do you think he thought at the time he was signing his biggest deal of his life? What if MJ didn’t join Nike?
Throughout Mike’s childhood and going into his College years, he picked Converse to rock over any other brand. Back in the day, Converse kicks was the Air Jordan to today’s era. What many might now know is that Jordan was on debate of signing with Adidas, as he thought they made the best product. Choosing from Nike, Converse or Adidas (with Converse and Adidas being his first two choices) Michael Jordan picked Nike, and the rest is now history. Check out Deadspin for the full psychology of MJ’s choice to go with Nike.