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Video: LeBron James “This Time It’s Bigger Than Basketball”

When LeBron James is announced for the Cleveland Cavaliers on opening night against the New York Knicks tonight, Quicken Loans Arena might cheer the roof off.

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The most recent Nike Basketball commercial to feature LeBron James highlights that this time around for King James, it’s bigger than basketball. Check out the emotional/inspiring clip below and let us know what you guys think in the comments section below.

Nike Basketball partnered with Wieden + Kennedy to create the film directed by the Malloy Brothers. Numerous people near and dear to James make appearances in the campaign, including his mom, Gloria Marie James; Coach Dru Joyce; and kids from the LeBron James Family Foundation. In addition, teammates Kyrie Irving, Dion Waters, Anderson Varejao, Shawn Marion, Tristan Thompson, Matthew Dellavedova and Joe Harris also make cameos.

The film will air live during the national TV broadcast of the Cleveland game on Oct 30. The campaign will continue to run on air across national entertainment and sports networks through November.

The LEBRON 12 HEART OF A LION debuts in stores today in tandem with James’s on-court return to his hometown team. The LEBRON 12 is also ready for custom design at wherever NIKEiD is available.

LeBron James Banner Installation

In addition to the film, the highly anticipated 10-story banner welcoming James back to Cleveland will be gradually unveiled on Thursday. The 25,000 square foot installation located on the Ontario Street will take more than nine hours to uncover, with the full image revealed pre-game. In the banner, James literally represents Cleveland on his back.

Source: Nike, Inc.

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Mario Briguglio
Founder and Editor in Chief. My passion for sneakers started at age 6 and now I've turned my passion into a profession. Favorite Kicks - Air Jordan 3 "Black Cement"

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