Jordan Brand has officially added Atlanta Hawks star Trae Young to its roster. The three-time NBA All-Star, now in his seventh season, transitions to Jordan Brand after parting ways with adidas earlier this year.
Speculation about Young’s next footwear sponsor grew when he was seen wearing various brands during preseason workouts, including his adidas signature models, the Air Jordan 39, and ANTA sneakers. Recently, however, Young has exclusively worn the Air Jordan 39 during games and showcased Jumpman gear off the court, including a full outfit featuring the Air Jordan 11 “Legend Blue.”
Jordan Brand has confirmed the partnership, though it remains unclear if Young will receive a signature sneaker. A Q&A with the athlete, provided by the brand, offers insights into his decision to join the Jumpman family.
When you look at the Jumpman, what’s the first thing that comes to mind?
When I look at the Jumpman, the first thing that comes to mind is the culture. Jordan Brand sets the tone for hoops culture and personifies greatness. The Jumpman really speaks for itself and I’m excited join the family.
What did it feel like the first time you put on a pair of Jordans?
As a kid, you always dream of lacing up in your first pair of Jordans. You put on that first pair, you feel invincible and like you can take on the world. As a kid, I always puffed out my chest a bit more when I had my Jordans on.
What’s it feel like now to put them on knowing you’re part of the Jordan Family?
Being a Jordan Brand athlete and putting on my Jordans again feels great. Joining this family, is a full circle moment and an honor that I am so excited for.
What’s one rule you think everyone should break?
Following the pack and blindly following others. To be great, you have to step outside of your comfort zone even if that means facing criticism or being ridiculed.
People always say you’ve got to wait your turn. What do you say to that?
I say you’ve gotta be aggressive, get yours, and pave your own path. Every day is a new opportunity to work hard. As I like to say, it’s always Another Day Another Opportunity. Waiting your turn is never going to get you where you want to go to achieve your dreams!
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