PUMA has officially announced The Weeknd as a new Global Brand ambassador and creative collaborator.
The Academy Award nominated musician will be the headliner to PUMA’s “Run the Streets” Spotystyle campaign, which launches in November. The Weeknd will be debuting PUMA’s newest products such as the IGNITE evoKNIT and Evo apparel.
Adding to the partnership, a collaborative collection that will include designed sneakers and apparel from The Weeknd will be released in 2017. Stay tuned to Sneaker Bar for more updates.