To commemorate the release of the Nike Air Max Zero, Ronnie Fieg introduces an exciting new release method, entitled – #KithNikeArtifact. Combining a major element of his KITH SoHo store with the history that the Air Max Zero preceded, they have linked with Snarkitecture to build 100 white cast Nike Air Max Zeros.
These custom casts are accompanied by a tri-branded KITH, Nike, and Snarkitecture dust bag, and are housed within a custom box. They also come with 1 ticket, which guarantees the opportunity to purchase the Nike Air Max Zero on March 26th, Air Max Day, at KITH SoHo.
Starting tomorrow, March 21st, they will begin scattering the casts around all 5 boroughs in New York. He chose to place these pieces of history on street corners that were significant to him growing up, when he was falling in love with Air Max and its influence on my culture. These casts will be hidden in vintage NYC call boxes, as a way to communicate the rich history Air Max has here. Once this piece of iconic sneaker memoribilia is found, its yours to keep.
Stay tuned to the @kithnyc Instagram and the @KithSet Twitter for more detailed information behind the #KithNikeArtifact. Happy hunting.
