Reebok and Chicago Bears’ superstar quarterback Justin Fields are thrilled to announce a groundbreaking long-term partnership today. This exciting collaboration marks the beginning of Reebok’s strategic journey to reclaim its prominent spot in team sports. The strategy entails expanding the roster of athletes, enhancing its presence in sports culture, and introducing cutting-edge performance footwear and apparel designed for various sports, from the field to the court and beyond.
At just 24 years old, Fields is already revolutionizing American Football with his electrifying speed and boundless energy, smashing records, including single-game rushing records for a quarterback. He’s redefining the quarterback role.
Justin Fields shares his enthusiasm: “Reebok’s incredible sports legacy has always inspired me. Their iconic collaborations with legends like Allen Iverson and Shaq shaped ’90s sports culture, and now they’re poised to reshape the future. I’m thrilled to join Reebok and kick off this exciting new chapter.”
Todd Krinsky, Reebok’s CEO, adds, “As a brand deeply rooted in sports, we’re ecstatic to return to our origins and pursue a long-term strategy that will reestablish our presence in the sports world. Justin’s authenticity, energy, and fearless leadership on and off the field perfectly align with our vision for Reebok in sports culture. We’re delighted to welcome Justin to the Reebok family as we usher in a new era.”
Together, Reebok and Fields are committed to supporting the community and charitable initiatives. Reebok has already partnered with the Justin Fields Youth Camp, offering unique summer fitness experiences to Chicago’s children. Reebok will continue to support the camp’s growth and donate apparel. Fields will also collaborate with Reebok to promote the Human Rights Now! platform, a Reebok initiative aimed at inspiring human rights and movement for all.
This season, Fields will feature prominently in digital and social content showcasing the partnership’s energy and versatility, spanning fitness to lifestyle. In SS24, Reebok will leverage Fields’ running prowess and on-field speed to unveil its highly anticipated running shoe, the FloatZig 1.
To explore Fields’ top Reebok picks, including iconic archive-inspired apparel and the Nano X3 Training Shoes, visit Reebok.com and join us in this exciting new journey.
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