Reebok and basketball icon, Allen Iverson, are proud to debut an all-new animated film honoring young athletes who continue to defy societal expectations through their passion for sport. The film, titled, “Why Not Us,” is the celebration of that mantra, a creed and an assertion of power that Allen Iverson has brought to every aspect of his life, culminating in the official bring back of the Reebok Question Mid “Why Not Us” silhouette on March 19, 2021.

The film, narrated by Allen Iverson, tells the story of grit, determination, and the conquering of inner doubt. Illustrated by Kellen Hatanaka, the film takes us on a journey of color and emotion, detailing that very moment in 2001. The voiceover then transitions to the greater impact the ‘Why Not Us’ mentality has on culture today, highlighting many voices of Benny’s Club, an all-inclusive surf collective based in New York City, who have had to overcome adversity to succeed in their sport.

Ending with a series of silhouettes referencing various figures and pivotal moments throughout his life, the red thread remains, “Why Not Us”, offering viewers the chance to position themselves in his shoes, begging the question once more.