Nojo Kicks Detroit has teamed up with Property Management Company Bedrock Real Estate to bring you spectacular rare views of Detroit paired up with some of the rarest sneakers on the planet. Now that sounds like hyperbole, which it isn’t, but could be, depending on your point of view, could be seen as an exaggeration, possibly, maybe not, I don’t know. YOU KNOW WHAT? Just go to the store and website (NoJoKicks.com) and see for yourself.
NoJo Kicks has made quite a name for themselves in the last year; being featured on top sneaker blogs such as us, High Snobiety, us, us, in case you don’t know who “us” is it’s Sneaker Bar Detroit, Hypebeast, us, here on this website, and once again us. Well now, thanks to NoJo Kicks, sneakerheads in Detroit and abroad have a place to buy rare and limited edition kicks, general releases, and PEs. Nojo Kicks has just re-introduced its new online shop along with their proven brick & mortar store right in the heart of downtown Detroit. They’ve also implemented a new consignment process which allows sellers to bring their unworn shoes and apparel to be assessed for authenticity.
Now I could bore you with factual details as to why stores like NoJo Kicks exist and do well; based on figures from Campless, an analytical website that analyzes the resell market by taking data points from the millions of sneakers sold at auction on eBay, in the year 2013 alone, consumers spent $63 million on Air Jordans. Well, more specifically, Air Jordans 3 through 14. The sneaker resale market itself has reached over an estimated $1 billion in sales. Take that “Yu-Gi-Oh” trading cards and “Beanie Babies”. Never in history could you collect something to the point of starring in an episode of “Hoarders” and look cool doing it. Another thing you couldn’t do in history was open a consignment/resale shop without looking like the comic book guy from “The Simpsons” or looking like a poor man’s Salvation Army…wait. (I actually offended myself with that last part and it still wasn’t enough to make me change it. Ehhh).
NoJo Kicks is utilizing sneakerhead’s obsessive need to look at pictures of shoes that they already have, OR, that they’ve already seen a million times and coupling that with scenic views of the Motor City. They’re taking something already beautiful, the sneaker, and using it to enhance, and maybe even highlight, the majesty of their hometown. The D. It’s beauty by association.
Buyers can browse through the massive collection of sneakers, such as Yeezy, Jordan, Supreme, on their website at NoJoKicks.com, or if you live in the Metro Detroit area, you can visit their store location at 1220 Library St. in downtown Detroit. You can also follow them on Instagram at @NoJoKicksDetroit.
(This editorial is shot by world renowned photographer & new creative director of Nojo Kicks, Akhil Sesh. Akhil has worked closely with notorious Harlem-bred creative collective A$AP Mob, as well as on numerous independent film and photo projects.)