PUMA and Abel Tesfaye a.k.a. The Weeknd are back to release their latest PUMA XO Collection that first launched last year.
A follow up to the March drop inspired by The Weeknd’s travels to the East, drop 2 takes us to the romantic European period, aptly called “Crafted Rennaissance”. Expect past and present to collide in this apparel offering, featuring Italian Rennaisance Era graphics mixed with contemporary branding and athletic silhouettes. Working alongside world reknowned music video director, illustrator and designer, Warren Fu, the Italian Renaissance graphics are original designs including old script text and standout motifs.
Complimenting the drop is an update on the original PUMA Parallel constructed with a smooth, high quality Italian nubuck completed with contrasting colour block white outsole and PUMA Formstripe. The updated Parallel continues the sleek yet contemporary design for fans of last year’s understated styling.
PUMA XO Parallel 2.0 Release Date
Look for the PUMA x XO Collection drop 2 apparel launches in stores today, May 10th on PUMA.com and PUMA stores. Apparel and the PUMA x XO Parallel 2.0 drops on June 7th.