PUMA and creative giant Rick Williams have officially unveiled their latest PUMA x Distinct Life Monochrome Collection. Through his experience of co-ownership of Burn Rubber Boutique, Williams developed a visionary approach for business and brand development, leading to the Distinct Life becoming a full-service creative organization.

The collection takes its inspiration from Distinct Life creator, Rick Williams who showcases his creative vision for the timeless method of photography. The collection features footwear like the PUMA x Distinct Life IGNITE Limitless and PUMA x Distinct Life Suede V2.

Each pair has a clean silhouette and incorporates the monochromatic colors of Black, White and Grey. The IGNITE Limitless and Suede V2 are brought to life with a unique integration of personal photographs captured by Rick Williams displayed within the clear shoe soles, as well as in the shoes insole. The PUMA x Distinct Life Suede V2 includes a suede upper in Black and White, but shows hints of special detailing like faux ostrich leather that gives texture to the PUMA formstripe. The PUMA and Distinct Life logo lock is embossed on the tongue with a striking photograph of the Brooklyn Bridge printed on the insole. The PUMA x Distinct Life IGNITE Limitless is where technical features fuse with the design mentality and attitude of streetwear. This PUMA IGNITE Limitless is decked out with imagery of the Chicago, Illinois skyline featured in the insole and on the outsole.

Look for the PUMA x Distinct Life Monochrome Collection to release on October 5th at select retailers like PUMA Lab Powered by Foot Locker, Nice Kicks and Wish. The retail price tag is set at IGNITE Limitless ($120) and Suede V2 ($90) with apparel ranging from $28 to $120 USD.