PUMA has explored cultural genres such as gaming, music, photography and more to tell these stories of reinvention. And it continues this summer with sneaker drops inspired by music and sound. To celebrate this pillar within the pop culture spectrum, PUMA introduces the new RS-0 Sound.
The RS-0 Sound tells stories of remixed culture and musical reinvention. Inspired by ‘80s drum machines, music videos and bright colored fashion, the sneaker comes in diverse colors and fun color block design. The silhouette also throws you back to the era where running shoes ruled the streets and dance floors. With added loops, sleek lacing system, subtle perforations on the vamp, a tonal embossed Formstrip and bright colored padded inserts. Definitely retro looking but with a futuristic vibe. The R-System logo puts the finishing touch on the tongue and outsole.
Look for these PUMA RS-0 Sound colorways to release on July 28th at PUMA.com and select PUMA retailers followed by a worldwide release on August 16th. The retail price tag is set at $110 USD.