The Weeknd and PUMA are set to release two brand new sneakers beginning next week with the debut of the IGNITE Limitless Netfit and the Tsugi Netfit. Netfit is a unique customizable lacing system that offers infinite performance and styling options, which PUMA is using on upcoming models for future releases.
Inspired by the idea of ‘tailored performance,’ the PUMA IGNITE Limitless is designed to stand up to the stop-and-go of city living with stylish, comfortable, and protective features. The over-all design began with streetwear influences and enhanced with performance features and technologies. Exaggerated proportions are bold yet sleek with special interest paid to a clean use of textures and details: bonded edges, matte and shine play, collar height, and large, bold branding. The addition of the IGNITE foam provides optimal responsiveness and energy return.
Translating to ‘Next’ in Japanese, the PUMA Tsugi Netfit features a unique lacing concept for a progressive look and extra comfortable fit. With the NETFIT all-new netted mesh, sneaker enthusiasts will now have complete control and versatility over how they lace up. No matter the style, needs, or shape, adapt your shoe the way you see fit. The options are limitless, bringing customization to another level and giving everyone the chance to be as creative as they possibly can.
Look for the PUMA IGNITE Limitless Netfit to release globally on Puma.com and select PUMA retailers beginning on July 6th, followed up by the PUMA Tsugi Netfit on July 7th.