Following the announcement that PUMA is participating at Hypefest, the much anticipated, highly-curated and immersive cultural festival, the global sports brand has confirmed that they are dropping exclusive colorways of the PUMA CELL Endura and Venom only for that weekend in Brooklyn.

Designed in collaboration with Mita Japan founder and creative director Shigeyuki Kunii, the exclusive release sees the vis-tech running and 90s inspired CELL Endura and Venom in stealth renditions.

The PUMA CELL Endura “Hypefest Exclusive” has a new breathable mesh upper with suede and PU coated overlays. The sneaker has a sleeker toe shape and originally was hand-stitched but has since been updated with digital stitching. Yet, the EVA midsole and rubber outsole keeps a few of the original elements intact. The PUMA CELL Venom “Hypefest Exclusive” has the breathable mesh upper but includes both suede and leather overlays. It features a superior cushioning sole and the OG patented CELL tech that fuses the best of performance and street ready style. Both iterations come in an Asphalt colorway with hits of Fluo Green throughout.

Look for both the PUMA CELL Endura and CELL Venom “Hypefest Exclusive” to be available for purchase at Hypefest via the PUMA booth. Only individuals on-site at the festival can shop on October 6th and October 7th. The styles will also be available for viewing at the PUMA booth at Hypefest. The retail price tag is set at $150 USD each.