If your running shoes could strut down a runway, they’d probably be wearing the LOEWE x On Running Cloudventure 2.0.
While still built for the trails, this updated Cloudventure takes a fashionable turn with a curvier, more refined shape. The semi-transparent mesh upper looks like it was designed by a wind tunnel and a fashion intern. Seriously — performance meets high-end street.
Of course, On’s Cloudtec cushioning and Helion foam aren’t just for looks. They’re made for bumpy trails, but also perfect for dodging tourists on city sidewalks. The outsole still means business, even if the upper’s looking extra chic.
Now let’s talk flavors. Seven colorways launch the collection, from toned-down neutrals to a radioactive-looking green that screams “notice me!” Each pair features LOEWE’s anagram logo and elegant knot graphics, proving even hikers can have drip.
And it’s not just the Cloudventure stealing the spotlight — two new Cloudtilt colorways arrive too, dipped in “Electric Blue” and “Pale Pink.” Fashion trailblazing just became literal.
Mark your calendars. The LOEWE x On Running Cloudventure 2.0 drops May 14, 2025 on loewe.com, followed by in-store releases on May 15th.
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