Eric Wise, adidas Basketball’s Global General Manager, has officially announced his departure after more than eight transformative years with the brand. His exit follows the successful unveiling of Damian Lillard’s Dame 10 during NBA All-Star Weekend 2025, a fitting highlight to close out his impactful run.
Sharing his gratitude on LinkedIn, Wise reflected on his journey, the teams he led, and the brand’s culture of creativity and innovation. Since joining adidas in 2016, Wise made significant contributions, initially focusing on retail merchandising before boosting the adidas Originals line. Over the past four years, he led the global basketball division, spearheading the award-winning “Remember the Why” campaign, which revitalized adidas Basketball’s image and market presence.
While Wise’s next move remains under wraps, industry chatter hints at a potential transition to Nike Basketball. Regardless of where he heads next, his influence on adidas is undeniable. Under his leadership, models like Anthony Edwards’ AE 1 soared in sales, and Jerry Lorenzo’s Fear of God Athletics secured key NCAA partnerships. The brand’s creative direction now lies in the capable hands of Nathan VanHook, adidas Basketball’s VP of Design, ensuring continued momentum.
As adidas Basketball looks ahead, legends like Tracy McGrady continue to spark collaboration rumors, ensuring the brand stays rooted in its legacy while pushing into the future. Wise’s departure marks the end of an era, but his impact on adidas Basketball will shape its path for years to come.
Wherever Eric Wise lands next, one thing’s clear—his journey in basketball innovation is far from over.
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