Detroit, MI (November 22, 2013) – adidas America, Inc. and Footaction today announced the opening of adidas Originals Collective by Footaction in Detroit, MI.
”adidas Originals Collective is a new retail experience that will live within select Footaction doors, a unique concept for both brands,” said Simon Atkins, Head of Sport Style Division at adidas Region North America. “adidas Originals Collective will give us a place to introduce new products and concepts that will come to life in the best possible way.”
At adidas Originals Collective, customers will be able to get their hands on exclusive adidas Originals products, customize their t-shirts, socks and even shoelaces. Customers will have the opportunity to find the perfect look in the interactive digital look-book, check the exclusive artwork from Michael Sieben, Sachin Teng, Petros Afshar, Perfect Laughter, Vance Kelly and Stephen Schdlich in the art space and experience live music from local musicians and DJs.
“This ground-breaking synthesis of style from adidas and Footaction, infused with music and musical cues, will create a New York City luxury- inspired design to the world of retail, with mood lighting, high-end woods, metals, and leathers along with rhythms, patterns, and urban influenced details. Custom city colors, street culture- inspired art, typography, interactive digital features, and live in-store performances from feature artists will attract, connect, and inspire like no other. We are constantly developing new and innovative ways to elevate the in-store experience for our customers,” said Stacy Cunningham, Executive Vice President, Marketing for Footaction. “By offering a prominent assortment of adidas Originals product within a dedicated space in our store allows us the opportunity to further engage with our style-savvy customers in an authentic way.”
The adidas Originals Collective by Footaction in Eastland Mall, Harper Woods, MI, will launch with a grand opening event featuring a performance by DJ Darius and an appearance by Freddie Gibbs, Saturday November 23rd.
adidas Originals is the iconic sportswear brand for the street, born in sport heritage but living in contemporary lifestyles. Symbolized by the Trefoil, adidas Originals is bringing heritage styles of the adidas history back to life. Its biggest strength is the ability to be a relevant part of people’s lives – in whatever lifestyle they have.
Footaction is a part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, Runners Point and Sidestep retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay, and CCS.com, the Company is a leading provider of athletic footwear and apparel.
