UPDATE 12/13/25: The Nike Book 1 “What The” is set to release December 19th, 2025 for $170 USD via SNKRS.

Original Story 9/26/25:
Devin Booker is bidding farewell to his first signature sneaker with the Nike Book 1 “What The”. The exclusive one-off colorway, limited to 1,996 pairs, both nods to Booker’s birth year and the near two-year-long legacy of storytelling.
Booker initially showed off the pair at Suns Media Day, but fans got a first look at the sneakers ahead of Booker finally lacing them up for the first time on the court. The “What The” motif itself has long been a Nike staple, dating back to the 2007 What The Dunk, and it serves as a natural landing place for a mashup of aspects from previous colorways. With close to 30 Book 1 releases and several PEs in the collection’s history, the ideas for this one were abundant.
The left shoe pulls details from Safari mudguards, Chevy-inspired golden suede toes, Sedona graphics, reptile textures, and Halloween stitching. It even features nods to the ’95 All-Star laces, “Moss Point” lettering, and a Sunset outsole. The right shoe carries denim panels from “Blue Blood,” Flagstaff map prints, Desert Camo tongues, rainbow collars, and snakeskin overlays, all tied together with a “1 of 1996” heel tag. That’s the detail collectors will remember most.
The “What The Book” is not just a shoe, it is the end of an era for Book 1. Fierce patchwork, storytelling in layers and a limited release make this a collectors item before the release of the Nike Book 2 in Spring 2026.
Nike What The Book 1 Release Date
The Nike Book 1 “What The” will launch December 19, 2025, with only 1,996 pairs available worldwide. The retail price tag is set at $170 USD. Keep an eye out for more release information.
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Color: Sail/Magic Ember-Clay Orange-Black
Style Code: IH1335-100
Release Date: December 19, 2025
Price: $170














Photos: sunsworldwide_














































































































































































































